LG on Wednesday announced a new user-interface skin for its Android-powered devices running Ice Cream Sandwich. The South Korean company’s Optimus UI 3.0 is said to be designed with convenience and speed in mind, and is being labeled as both unobtrusive and simple. “With smartphone hardware becoming more and more similar, it’s important for manufacturers to differentiate their products from the competition through the user interface,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “Both carriers and customers tell us that they want LG phones to look and feel unique and the UI plays a big part in that. LG is really going to push the boundaries of what is possible in user interfaces starting with

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