Can BlackBerry be ‘cool’ again? Sure, but it needs to give its fans something to work with firstThe New York Times published a fairly silly article on Tuesday that revealed BlackBerry devices have become a source of mild embarrassment for people who hang out at exclusive ritzy country clubs. This sparked a predictable backlash from some RIM (RIMM) fans who insisted that their favorite smartphones were cool because they were selling well in South Africa. In between these two extremes, CIO’s Al Sacco penned a thoughtful piece that I think honestly represents a lot of angst that longtime BlackBerry users are feeling right now: They love their devices for their keyboards, notification systems and messaging capabilities, but they also know that they’re hopelessly out of date in many key areas. The key part of Sacco’s piece is his confession



View the original article here

Share |