[Every time a hot new gadget is announced, the buzz can reach a boiling point before anyone stops to think about what all the fuss is all about. In our Scouting Report series, we’ll cut through the marketing jargon and examine what makes a certain product special—or in some cases, simply overhyped.]

No matter what you think of Apple, it’s silly to ignore a company which has had such an impact on technology. The latest MacBook Pro (see Roman Loyola’s in-depth review at Macworld), unveiled earlier this week at Apple’s annual WWDC, demonstrates exactly why. The company has elevated skating-to-where-the-puck-will-be to an art form, and the MacBook Pro is the latest example of how the company continues to push its own products—and the industry—forward.

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