[Every time a hot new gadget is announced, the buzz can reach a boiling point before anyone stops to think about what all the fuss is all about. In our Scouting Report series, we’ll cut through the marketing jargon and examine what makes a certain product special—or in some cases, simply overhyped.]

"A huge percentage of users take their computers home and re-image them. What other device do you know of where the first thing you do is fix it?"
-- Vizio CTO Matt McRae

That's Vizio's explanation for why its new line of PCs come with no bloatware or bundleware at all. You get a clean system right out of the box. If you're a long-time PC user, it's probably music to your ears, and it speaks to the overall drive of Vizio's entry to the PC market: to distrupt the a huge, mature industry with a focus on customer experience. Vizio's entry into the PC market is heralded by three products—a standard laptop, a thin and light laptop in two sizes, and an all-in-one in two sizes—with a serious focus on design and engineering.

Or so the company says. Vizio's PCs are noteworthy because they mark the HDTV maker's entry into a very big and competitive business, but this is hardly the first time a PC company has proclaimed it puts top-notch engineering and design above all else.

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