Verizon's Droid DNA

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[Every time a hot new gadget is announced, the buzz can reach a boiling point before anyone stops to think about what all the fuss is all about. In our Scouting Report series, we’ll cut through the marketing jargon and examine what makes a certain product special—or in some cases, simply overhyped.]

No matter what you think of Apple, it’s silly to ignore a company which has had such an impact on technology. The latest MacBook Pro (see Roman Loyola’s in-depth review at Macworld), unveiled earlier this week at Apple’s annual WWDC, demonstrates exactly why. The company has elevated skating-to-where-the-puck-will-be to an art form, and the MacBook Pro is the latest example of how the company continues to push its own products—and the industry—forward.

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Bloomberg reports that Steve Jobs was intimately involved in the design work for the next-generation iPhone scheduled for release later this year, reiterating claims that the device will be a substantial change from previous designs in part because of a larger display.

Apple, based in Cupertino, California, has placed orders from suppliers in Asia for screens that are bigger than the 3.5- inch size now on the smartphone, said one of the people, who asked not to be identified because the plans aren’t public. Apple co-founder Steve Jobs had worked closely on the redesigned phone before his death in October, one person said. [...]

Apple has been working on the new device since before the current iPhone 4S model was introduced last October, said one person with knowledge of the project. Jobs, who had gone on medical leave from Apple starting last January, played a key role in developing the phone, this person said.

Bloomberg becomes the third major publication to offer an independent report this week regarding a larger display for the next iPhone, following The Wall Street Journal and Reuters yesterday.

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