On Wednesday, Hewlett-Packard Co. said it is expecting earnings to fall by more than 10 percent next year as the company struggles with a wide range of problems in a weakening economy.

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With a slick weekly iPad edition and robust cross-channel packages including its meg-hit annual swimsuit issue, Sports Illustrated has adapted to the digital age better than many legacy print publications. But social media also plays a key role in kindling nostalgia and engaging younger readers, through the Sports Illustrated vault of photos dating back to the magazine's inception in the 1950s.

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